Meta announces new Reels and Threads ad options

Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting.

First off, on Reels promotions. Meta’s expanding Reels trending ads to more advertisers, which enables marketers to place their ads alongside popular Reels content.

On Threads, Meta’s also rolling out more ad options, including carousel ads, and expanded image formats.

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