New data shows Influencer Marketing drives conversions too

Influencers—now increasingly dubbed creators—are becoming a crucial part of the marketing mix. Everyone not living under a rock already knows they’re great for reach and brand awareness. But fresh McKinsey data, compiled by Stacked Marketer, shows influencer marketing also drives real purchases. In fact, 66% of millennials and 73% of Gen Z have bought something directly from an influencer, for example using a promo code.

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