Snapchat launches event planner "Plans"
Snapchat rolled out Snapchat Plans last week. Users can create an event, invite up to 200 friends and keep track of who's coming. The invite lands in an individual chat and guests reply "Going", "Maybe" or "Can't Go". That puts Snapchat going directly after Partiful, the app Google named app of the year in 2024. This is another sign of a clear trend. We're drifting back to meeting in person after years of scrolling, and the platforms are following. For marketers, it means the mix of digital and IRL matters more and more. Think about how your brand can create reasons to meet for real, and how those meetings then become content.
