Advertising on Meta has got cheaper and more accurate
Emplifi went through data from more than 7,700 Meta ad accounts, comparing Q2 this year with the same period last year. The results make for encouraging reading for anyone advertising on social. Globally, click-through rates rose 18% while cost per click fell 9%. Median monthly spend was up 13%. Advertisers are buying more, and paying less for it.
The shift is clearest in e-commerce. Median spend there jumped 70%, from $16,426 to $27,966 a month, while click-through rates rose 29% and cost per click fell 18% to $0.133. That's the lowest of any industry in the study. The report is well worth reading in full, not least as a benchmark for your own numbers.
