LinkedIn is testing a new search for B2B creators
LinkedIn is testing a more advanced search inside its Creator Marketplace. Brands can filter by content type, industry, audience demographics and Top Voices, with general availability expected in early 2027. LinkedIn's own research says B2B buyers start looking 124 days before they talk to a salesperson. For B2B brands, creators on LinkedIn are becoming an increasingly important way to be there early in that journey.
