Edits gets an AI assistant that reads your analytics
Instagram is rolling out an AI assistant in Edits, Meta’s answer to CapCut. The assistant reads the account’s analytics — followers, views, watch time, shares. It also weighs in comments and whatever is trending. It finds patterns over time and suggests improvements, while the creative decisions stay with you.
Anyone with a tidy mind will immediately start wondering about the slightly messy business of some analytics being best read in Business Manager, some straight on Instagram, and now in Edits too. Suggestion for Instagram: put all the analytics in one place.
