CMOs increasingly positive to generative AI, according to new study from BCG

As generative AI continues to become a larger part of the marketing industry, CMOs views on the technology have shifted. Since 2023, the majority of CMOs have expressed optimism in the technology, with those holding this sentiment jumping nine points from 74% in 2023 to 83% in 2025. During the same period, feelings of anxiety and worry regarding generative AI dropped 23 points from 46% to 23%. Outright rejection of the technology has dropped to single digits, or 8%.

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