Scandiface

Scope

In September, Ingager took over the paid advertising for Scandiface, a brand selling LED face masks. As a product category with relatively low purchase frequency, the challenge was to continuously attract new potential customers and convert them efficiently.

To meet this challenge, a significant portion of the marketing budget was allocated to paid social. The focus was on cost-efficient production and continuous testing of a broad range of creative assets, designed to support scalable advertising across platforms.

In parallel, we worked closely with the client on profitability tracking, ensuring decisions were guided by profit- and contribution-based metrics rather than relying solely on ROAS.

Solution

Our approach focused on scalable paid social execution combined with a structured creative testing framework.

We continuously produced and tested a wide range of creative formats to identify the assets that drove the strongest performance. This allowed us to efficiently scale campaigns while maintaining cost-efficient production.

At the same time, performance decisions were closely tied to profitability metrics, enabling more accurate optimization and sustainable growth over time.

The impact became particularly clear during November, when campaign profitability accelerated significantly.

The strategy quickly proved effective. During November, campaign profitability accelerated significantly.

Over the most recent 30-day period, the initiative generated approximately 1M SEK in net profit, demonstrating the impact of combining scalable creative testing with profit-driven performance marketing.