Dormy
Conversion Rate
+14%
Revenue
ROAS
-
After more than five years as Dormy’s growth partner, 2025 marked a
step-change in performance. We redefined success by implementing a new attribution model and KPI framework, while simultaneously launching
Dormy in the United Kingdom, scaling it into a top-5 market with speed and precision.
Growth was fueled by localized, personalized DPA setups, aggressive scaling of short-form video on Meta and TikTok, and a disciplined budget strategy balancing immediate in-market wins with long-term brand perception. -
Throughout 2025, we focused on efficient, scalable execution across markets. Together, we implemented localized DPA designs tailored to each market, ensuring relevance while maintaining brand consistency. This was combined with employer- and UGC-styled content to increase authenticity and resonance across key audiences. On top of that, we maximized paid social as a push medium, enabling new customer growth both short and long term.
A dynamic creative and audience toolbox was applied across markets, continuously fueled by past performance learnings and real-time social media trends. This allowed us to adapt messaging, formats, and storytelling at speed, while keeping performance & creative tactics aligned with both platform behavior and business objectives.
+45%
+23%
“In 2025, we took the next step together with Ingager and significantly strengthened our Paid Social performance, especially on Meta. Through a close collaboration where we continuously challenged each other, we developed an ad mix that truly delivered — making 2025 our strongest growth year to date. We’re very pleased with Ingager as our partner and value both their strategic and hands-on approach.”
Carl Klefbom - Content Manager at Dormy
