Two in three AI answers in Google pull from social media
A study from SE Ranking now shows how big a role social media plays in AI search. The company analysed 100,000 keywords. 67.66% of Google’s AI Overviews link to a social platform. In Google’s AI Mode the share is 32.39%, and in ChatGPT 8.4%. YouTube is the most cited source in AI Overviews. In ChatGPT, Reddit and LinkedIn top the social sources. For marketers it means an organic presence on social also builds visibility in AI search. What you publish on YouTube, Reddit and LinkedIn today is what the AI answers with tomorrow.
