Medieakademin recently published this year’s Maktbarometer, its ranking of the most influential accounts in Swedish social media. For the first time shares are counted, and that redraws the Instagram list: only 6 of last year’s 20 biggest accounts are still at the top. The Instagram top 100 average over 2,000 shares per post, nearly eight times the number of comments. On Facebook, the AI page “Vacker dag” — run from Hungary and Ukraine, according to Facebook — has become Sweden’s ninth biggest page with over 167 million views.
Two things stand out for us marketers. The share is now the clearest signal of what actually lands, and it’s content people want to pass on that wins. At the same time, “Vacker dag” shows how fast AI-generated content can build reach in Sweden. The report is well worth reading.
