Facebook launched “Your Algorithm” in the feed and in Reels last week. Users can now describe in their own words what they want to see more and less of, and the recommendations change straight away. Instagram got the same feature for Reels in December 2025 and for the feed and Explore in June 2026, and Threads has been running its own version, “Dear Algo”, since February. We see a clear swing of the pendulum: after years of feeds guessing what we want, users now want to steer themselves. For marketers that means reach increasingly goes to content people actively ask for.
