Microsoft released its quarterly results last week, and LinkedIn keeps growing. The platform now has over 1.4 billion members, and time spent on LinkedIn is up 15% in a year. Video ads rose 25%. Fastest growing are ads with creators, up 63%.
We saw the same pattern at Meta last week, where partnership ads grew 97%. Creators are becoming an ad format in their own right, platform by platform. At the same time LinkedIn is cracking down on things like engagement pods and paid automation tools in the feed. For B2B brands that means credible voices from the industry are the safest route to attention on LinkedIn.
