What creators say when you're not in the room

We see two mistakes in creator marketing all the time.

Some go for volume. More creators, more posts, more reach. Others go for control. A 73-page brand book, five rounds of approval and a script to read word for word.

Both cost you the thing you paid for: a trusted voice your audience actually listens to.

On 18 November, Ingager’s Lisa Havell and Miriam Leijala show how the brands that win find the space in between. The right creators, the shortest possible brief and partnerships that build your brand over time.

Then a creator with 26 million views on TikTok tells you what she loves, and what she hates, about working with brands.

Wednesday 18 November · 08:00–09:00 · Karlavägen 96, 4th floor, Stockholm · Breakfast on us · The talk is in Swedish

  
      08:00
      
        Doors open
        We serve a great breakfast.
      
      08:30
      
        Creator marketing in the space between volume and control
Lisa Havell, Organic Social Director

Miriam Leijala, Creator Marketing Lead

      08:45
      
        Off the record
        A creator on what she loves and hates about working with brands. With your questions.
      
      09:00
      
        Back to your day