Tibber
Scope
Energy communication is often either too technical or too vague, leaving consumers confused about how electricity actually works. Together with Tibber, we set out to close this gap by making energy topics easier to understand and more relevant to everyday life.
Solution
We created Energy for Beginners — a content format designed to translate complex electricity concepts into simple, relatable explanations. Through short, easy-to-digest films supported by distinctive animations, we break down topics such as electricity usage, price spikes, and smart energy habits.
The format makes energy information clearer and more engaging, helping audiences better understand how energy works while staying true to the Tibber brand.