Rörstrand
Founded in 1726 at Rörstrand Castle in Stockholm, Rörstrand is the second-oldest porcelain brand in Europe. Many collections and generations later, Rörstrand continues to offer Sweden’s most inviting porcelain, combining quality and craftsmanship for all occasions.
To launch the Swedish Grace Winter collection, we developed an influencer-led campaign focused on driving reach, engagement, and product relevance during the holiday season. The strategy combined carefully selected creators with a clear content direction, designed to showcase the collection in authentic, real-life settings while appealing to both existing and new audiences.
Campaign
Activation
We activated the campaign through a curated group of creators who produced high-quality, platform-native content across formats. Each activation was tailored to the creator’s audience while maintaining a cohesive visual expression aligned with the brand.
Through continuous performance tracking and optimization, we identified top-performing content and scaled what resonated most. The campaign delivered strong reach, high engagement rates, and content that consistently performed above benchmark—driving visibility, interaction, and sustained interest in the collection.
