Disaronno
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The client aimed to enhance Disaronno’s brand awareness in the Swedish market. A key requirement was to develop a creative concept that emotionally resonated with the target audience while also establishing a strong connection with the local market.
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Inspired by the Italian Renaissance and renowned artists like Michelangelo, Ingager designed a campaign centered on art and design. The concept featured Swedish creator and influencer Elsa Ekman interpreting the Disaronno bottle. Rather than fully embracing traditional Italian style, we creatively brought a piece of Italy to Sweden. The campaign aimed to convey that anyone can experience La Dolce Vita, no matter where they are.
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To conclude the campaign, Elsa Ekman hosted an event, inviting customers and friends. This celebration provided a platform to showcase the collaboration and artwork.
This approach allowed us to explore new creative territory and personalize the product, enhancing its uniqueness.
Off-trade result: +22%
